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Luke Frazier

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The Aerobic Group

I had the pleasure of concepting and producing photo and video content for The Aerobic Group, a run coaching business dedicated to building strong coach–athlete connections. From pitching creative ideas to shooting, editing, and final delivery, crafting these visuals was an absolute blast!

Lachlan Morton - Pretty Great Instant

I had the opportunity to photograph Lachlan Morten, a well-known cyclist, as he rode from Sacramento to the Bay Area—fueling up along the way with some pretty great instant coffee. This project was a collaboration with the talented team at goodness.inc, where I helped craft the concept and bring it to life through photography.

REI Winter Cycle

I collaborated with REI on their Winter Electric Bike campaign, helping shape the creative direction and bring the vision to life. Alongside REI’s production team and a talented crew, we traversed Seattle, capturing a day in the life of two electric bike riders exploring and enjoying the city.

Kenmore Air

I partnered with Kenmore Air to create fresh visuals for their website and social channels. From the concept to the final shots, this project was a blast—especially getting to experience the thrill of riding in their iconic floatplanes!

Liv Cycling

I teamed up with Venture Visuals to capture content for Liv Cycling, an all-women bike company. From the scenic roads of Santa Barbara to the rugged trails of the Pacific Northwest, we documented everything from road cycling to mountain biking. It was a blast capturing these riders in their element—movement and motion are what I love most!

Nikon Z30

Production stills of Nikon’s newest camera.

Speedland

Speedland Running Shoes for an ambassador led project.

Flyer

Roadbook

Photography assignment for ROADBOOK. A new digital platform for the world's creative travellers, with insider city guides, photo essays, long-form features and more.

Yonder

Production stills of White Stallion Dude Ranch in Arizona.

Cuba - Dec 2019

Communism, vintage American cars, rum, and cigars - this was the extent of my knowledge of Cuba. Determined to stretch these preconceived notions and my creative muscles, I approached photographing the mysterious country with risk and vulnerability. I was unequivocally open to the bounty and beauty of the people of Cuba.

In Havana, gestures of openness and freedom ripple through crowded streets. The closeness of the people reflects weavings of Cuba’s communist ideals. There is a robust sense of sharing, a genuine concern for each others good. It’s evident in the way complete strangers invite you inside their homes, in the school movements that channel community engagement, and even in the communal raising of children.

In Old Havana the streets are narrow, doors and windows of ancient buildings are agape, beckoning curios photographers like myself to wander inside. The tight urbanism echoes Cuba’s culture of closeness. Every frame is filled with warm smiles and bustling streets.

Every boulevard and side alley is an ongoing thoroughfare of activity that provides endless photographic and participatory opportunity. Huddles of young and old invited me to join them in games of chess, basketball, and a swig of fine Cuban rum! I was welcomed and genuinely accepted into these spaces. I think the intimacy of my street photography gives you a sense of this closeness.

Their heartfelt acceptance made me feel less like an outsider and more like a neighbor.

The biggest takeaway from my trip to Cuba is that it is a country of villages, closely connected, each village dedicated to bringing friendship back to the forefront of the human experience. With the distraction of phones and social media, I’m really taking this experience to heart.

If you’re not getting invited to take a shot of rum and play a game of chess, are you really being vulnerable?

Be vulnerable and reap the gift of friendship!

Shot mostly on 35mm film.

Dark Horse Wine

Dark Horse Wine. Lifestyle and product in environment for social.

Amazon & Rivian

Behind the scene captures of an Amazon and Rivian collaboration commercial.

Papa & Barkley

TikTok

Production Stills and BTS for TikTok Campaign

Tom for Venture Visuals

Street

Mostly shot on film.

Nomadic

The Aerobic Group

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Lachlan Morton - Pretty Great Instant

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REI Winter Cycle

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Kenmore Air

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Liv Cycling

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Nikon Z30

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Speedland

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Flyer

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Roadbook

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Yonder

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Cuba - Dec 2019

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Dark Horse Wine

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Amazon & Rivian

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Papa & Barkley

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TikTok

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Tom for Venture Visuals

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Street

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Nomadic

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